Allhiphop Founders Speak On Their Humble Beginnings

The founders of Allhiphop.com spoke to Remix magazine and gave some insight into the branding of their site at its infancy stage. What compelled them to create an all hip hop service, online nonetheless? Some interesting info, but their advice is mainly geared towards bands, yeah bands…like as in rock bands. I don’t know too many “rap” bands, but hey, you’re guess is as good as mine. In your mind replace “band” with rapper and it all makes sense.

What does it mean to build a brand?

Greg: Building a brand simply means having something your consumer base can continuously identify with. Our brand’s growth to this point has been totally organic — meaning word of mouth. The one thing to remember is that your brand is only going to be as good as the product the brand releases. If you are a new band, no matter how much branding you do, if your music stinks, no one will care — longevity comes from your product being world-class.

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~ by streetknowledge on April 8, 2008.