The Hip Hop Bible Is Back From the Brink Of Death
It appears the embattled Source magazine aka “The Hip Hop Bible” has been resurrected. The ‘zine which many felt was on the brink of extinction has made a dramatic comeback. Recently released figures have shown that its ad revenue has increased an astonishing 87.8% in comparison to last years figures.
In March ‘07 they were doing $1,047,690 in ad revenue. In March ‘08 they pulled in $1,967,464. Their archnemisis competitors, XXL magazine posted an improvement of 35.8%.
Last years March ‘07 figures totaled $1,620,820 compared to the ‘08 figures which totaled $2,200,340. Vibe magazine smashed both of them by clocking in $17,502,097 in the month of March. They posted a 19% improvement from last year.
The top biller when it comes to “Black” publications is Essence magazine which pulled in $19,483,060! Damn, and they said print media is in decline. If you wanna peep the rest of the figures CLICK HERE
good for The Source. after Mays and Benzino, i thought they were going to go under. they’ve done a good job repairing the damage and proving themselves as a must have hip-hop magazine.