Jay-Z Inc. The Corporate Takeover

This is an excellent summation of Shawn Carter’s transition from trapper to rapper to mogul via the team over at Corporate Takeover.

Looking towards the future, Carter’s current portfolio of business interests—which include the New Jersey Nets, 40/40 Club, beauty care line Carol’s Daughter, J hotels, Scion, LLC., and Translation Advertising—all seem to transcend the youth-driven hip-hop market. And that is to say, it’s unlikely the services provided by a firm like Translation Advertising are intended for fickle young hip-hop fans. By cashing in on the Jay-Z inc. franchise, Carter looks to make the transition from hip-hop star to a business celebrity, much like Rupert Murdoch, Donald Trump, Warren Buffet, and Magic Johnson

~ by streetknowledge on May 30, 2008.