[pic] World Wildlife Fund 9/11 Ad Stirs Up Controversy

Source: Global Grind

I think they went a bit overboard with this ad especially for the people in NYC who lost loved ones to this still debated about tragedy. Whoever signed off on this obviously a wee bit insensitive to this event which froze NYC for weeks and months. AD FAIL:

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyer: Carmen Castillo, Carolina Galastri, Clariana da Costa
Account Supervisor: Alcir Gomes Leite, Ana Paula Grassmann
Advertiser’s Supervisor: Heloisa Helena de Oliveira
Producer: Nereu Marinho, Edson Harada
Published: May 2009