[pics] IKEA promotes furniture with ‘Subway Display’ in Paris

Source: Freshome
I think this is a very clever campaign but never would work here in NYC.

via Freshome

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. Full Story Here…