After being named bu Forbes at their pick for the first Hip hop billionaire due to his various lucrative holdings Diddy announces Peach Ciroc which is sure to be a stable in clubs across the world. this vid features Big Tigger and Jermaine Dupri.
The guy that organized this protest (Martin Silver) is same guy that had beef with Diddy and Ciroc, a few weeks back when he famously said ‘don’t drink the pee pee’ in reference to other vodka brands. Video and pics after the jump.
After some early controversy, lately Diddy has been fulfilling his duties as official spokesperson for Ciroc Vodka and has been more and more involved in the overall marketing efforts. From his mini-movie, to his boastful PR stunts Diddy has been everywhere pushing Ciroc. And now, he has officially made his mark on the Ciroc website by completley redesigning it “Diddy style.”
The site now is heavily branded with Diddy’s images, ads and bio so it’s no mistake that this is HIS vodka. According to parent company Diageo’s 2008 financial reports, they have seen an 11% year over year growth in the U.S. vodka sector. A large amount of this is attributed to Ciroc. So while some where doubtful, the deal seems to be working. Let’s see how long it sustains in the new year though. Check out the revamped Ciroc site.
“Official Vodka of New Year’s Eve” Wants to Take Over Times Square on December 31
New York, NY, 12/23/08 (Hip Hop PR Wire) — CÎROC Ultra Premium Vodka, the Official Vodka of New Year’s Eve, and Sean “Diddy” Combs have made an unprecedented offer to the City of New York : the brand and the hip-hop mogul plan to donate $1 million to a charity on behalf of the city in exchange for a New Year’s Eve ball takeover.
The brand has already secured an enormous presence in Times Square this holiday season with its impressive billboards, but in true Diddy fashion, the plan doesn’t stop there. The vodka brand wants to change the historic crystal ball to reflect its iconic blue sphere. The color of the sphere originates from a unique plant that grows in the Gaillac region of France , where CÎROC is still produced, and serves as a symbol of prosperity for the area even today.
“As the ‘Official Vodka of New Year’s Eve,’ it’s only fitting that we take over New York, the most iconic New Year’s city in the world,” said Combs, who entered into a strategic marketing alliance with the ultra-premium spirit more than one year ago. “I’m going to give every adult in America a taste of what it’s like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year.” Read more…
While Diddy is off spending his $100 million Ciroc partnership money on other alcohol brands, Ciroc has upped their marketing efforts including a revamped Diddy/Ciroc website and a new drink called The Diddy which is branded “The Official Drink of Summer.” So what exactly is in The Diddy? It’s pretty complex so make sure you practice mixing it on your own before serving to your friends…here it is, The Diddy: 1.5 oz Ciroc Vodka with 3 oz Lemonade. No joke.
Snoop Dogg, who has proven he can sell everything from platinum records to customized Cadillac‘s has now been tapped to sling Cognac liquor. The former Gin & Juice pitchman joins the throngs of rappers (Dr. Dre, Jim Jones, Jay-Z) who have been christened to sell spirits, Diddy being amongst the most famous for his multi-million dollar deal to push Ciroc liquor.
Landy Cognac, which is packaged in the shape of a shaley woman is an inexpensive liquor, well compared to the brands that rappers have popularized in songs and endorsements, with prices ranging from $30 to $300 for its more exclusive limited bottles. Expect some music soon with Snoop name dropping.
One thing that can’t be denied is Diddy’s ability to pimp the game for all its worth. His campaign’s are notorious, no pun intended. So no one should be surprised that Puff who is juggling Ciroc vodka in every video imaginable would turn around and propose starting a car service for his celeb friends that get slizzered off the liquor. Diddy got all the bases covered, gotta love it!