Global sales of Nintendo’s Wii console have passed 50 million, the company’s boss Satoru Iwata has said.
The Wii is now the fastest-selling games console in history, surpassing the PlayStation 2.
Mr Iwata also said that Nintendo’s handheld DS console had shipped 100m units around the world.
“Almost no one expected them to reach the current level of mainstream acceptance. It’s even beyond what we possibly hoped for,” Mr Iwata said.
“The market has expanded as video games have been accepted by more consumers than ever before,” the Nintendo president, told the Game Developers Conference in San Francisco.
“It’s a cliche but it’s not just the 18-year-old kid, it’s the mom on the train, it’s the high-school girl after she’s done with her homework, everyone plays games. “
‘Outside the box’
“The Wii and DS have made games more accessible,” Tameka Kee of PaidContent.org told BBC News
Jay Lauffer from Blizzard Entertainment was impressed by the figures and put it down to Nintendo’s approach.
“I imagine its successful because Nintendo seems to be shifting what is kind of a traditional sit-down environment to getting people up and moving.”
Iwata said he wanted Wii products to provide increased enthusiasm
Remy Lavoie, a programmer with DTI Software said: “If Nintendo has such a big share of the market it’s pretty impressive.
“They are thinking outside the box and its clearly paying off.”
To create some excitement among developers, Mr Iwata unveiled some upgrades for the Wii which included a much-hoped-for new storage system. Continue reading