On the eve the Sean Bell murder trial, slated to go to a bench trial starting Monday Feb. 25, the wife of Bell is coming under fire by the President of the Detectives Endowment Association who is accusing her of exploiting the tragedy by agreeing to become a paid spokesmodel for Rocawear’s “I Will Not Loose” Campaign. Nicole Paultre-Bell will appear in the ad with her two daughters, Jada, 5 and Jordan, 1 and embody the spirit of resilience, hence the theme “I Will Not Loose.” Michael Palladino is saying she is prejudicing the jury pool, even thought the trial will be heard before a judge. Apparently the police take exception with Nicole using Hip Hop as a platform to voice her resolve, especially during this most trying time, when she seeks justice for her fallen husband. Note to Palladino; this is what Hip Hop is at its essence, the “CNN” of the hood and the campaign being spearheaded by Jay-Z’s Rocawear is highlighting those who use any and every means to gain victory in adversity. Above the photo reads “We are going to be here to the end, ’til justice is served.” Jamal Spencer, the chief marketing officer over at Rocawear says this campaign fits Nicole’s plight perfectly and the company seems to be sticking by their decision.
“Nicole, she really embodies the overall spirit of that. She’s someone who’s suffered a great loss. When that happens, you want to curl up in a ball and die. That’s a tough thing. The day you’re supposed to get married and something horrible happens.”
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