Some phone users can’t commit to monthly plans. Instead these so-called prepaid users pay for buckets of minutes — effectively paying as they go.
Some subset of this group, AT&T’s market research indicates, won’t even commit to minutes — hence a new product offering. Starting Monday, AT&T will offer prepaid users the ability to pay $3 to make unlimited local and long-distance calls for one day. Pay $3 online in the morning, use the phone all day, then hang up and be done with it.
Mark Siegel, a spokesman for AT&T, said the theory behind the offering is that “prepaid callers are heterogeneous.”
Mr. Siegel said the company did not expect the plan’s potential customers to come from any particular age group or demographic. Rather, he said, “it’s for people who want to use the phone for a day without counting minutes.”