Marley family and team of lawyers target $600 million bootleg industry

Wow! I knew Bob Marley was big but not that big.

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KINGSTON, Jamaica — Coming to a store near you: Bob Marley video games, shoes … snowboards?

Heirs of the Jamaican reggae legend are plunging into the global trademark wars, seeking to enforce their exclusive rights to an image that has grown steadily in scope and appeal since the Jamaican superstar died of brain cancer in 1981 at age 36.

The Marley name, look and sound are estimated to generate an estimated $600 million a year in sales of unlicensed wares. Legal sales are much smaller — just $4 million for his descendants in 2007, according to Forbes magazine. The Marleys refuse to give a figure.

Now the family has hired Toronto-based Hilco Consumer Capital to protect their rights to the brand. Hilco CEO Jamie Salter believes Marley products could be a $1 billion business in a few years.


Rita Brings Bob Marley to Big Screen


Rita Marley is set to bring the story of reggae legend Bob Marley  to the big screen with some help fromdaughter in law Lauren Hill and grandson Stefan. The story will chronicle their 15 year relationship along with insights to the assasination attempt made on their lives.The movie is due  late 2009.

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