I utilized a couple of different programs to put this segment together. Editing was done with Final Cut Pro Studio. Sound effects were culled from Soundtrack Pro and the pics came from our digital camera (Sony DSC F707). The clips is laced with an original track produced by Bang Out courtesy of Big Sound Music.
Street Knowledge TV expands it brand with a new killer Hip Hop Blog titled STREET KNOWLEDGE MEDIA. It gets no better than this, ya dig!
To prepare my line of questioning I googled the event and familiarized myself with the past history of Cherry Coke. I updated my knowledge of Jay-Z‘s business ventures and decided I will ask the attendees of the night’s event to taste test the product for a genuine reaction. So after then taking over the “Black” Carpet of the Cherry Coke/Jay-Z relauch party and getting the responses I was looking for (vintage) I immediately hit the blog to put together the written account of this historic night. I transcribed the event, step-by-step, recalling all of the celebrities that I interviewed and the few that popped up after the “Black” Carpet coverage wrapped up. To accompany the look and the feel of the article I uploaded the photos that complimented the story. I believe pictures speak a thousand words, so I used the best visuals that would tell the story, frame by frame. To capture the significance of the evening, I included an editor’s note to highlight the ascending visibilty of Jay-Z as a corporate branding machine.
I also logged the complete photo album into our Flickr account, under the title “SK Promo Flics/Cherry Coke & Jay-Z” so make sure you check out the full layout!
And of course you can’t leave out the people that made it all possible, so I included a “Special Thanks” column…Thank You all again for giving us the opportunity to do what we do so well!!
Vandal Arts–Graphic Editor
Inspiration is the key to designing and how I go about exporting my creativity. In this case, attending the party celebrating the partnership between Cherry Coke & Jay-Z, the venue gave me all I needed to develop the concept. In the process of creating the graphics for the project, I used Photoshop and Illustrator in combination with Motion and Final Cut. Since Cherry Coke exercises a heavy emphasis on black & red color schemes, all I did was replicate the visual elements already used by Cherry Coca Cola. Presto, there you have it, the magic behind Vandal Arts…
“Mind Right, Money Right…”
Diversifying your business has become a staple in the world of Hip Hop. With moguls
like Sean Combs and Sean Carter branching off to become branding machines for multi-national corporations, its no longer acceptable to just be a “rapper.” Roc-a-Fella recording artist Memphis Bleek definitely got the memo and he understands the bigger picture that Hip Hop is painting. Fresh off a global excursion with Jay-Z, M-Easy is charting out new territory, while still focusing on the charts and the art that got him here. Partnering with NJ automotive behemoth Installations Unlimited, Memph is throwing his fitted into the car business. Specializing in detailing and upgrades, this “Car Care Facility” is poised to
become the premier destination to “Pimp Your Ride.” And for those riders looking to
“Throw Some D’s” on their whip, if your tires aren’t hugging some Maya‘s then you’re
not sitting on fire. These rims, exclusively distributed by Installations Unlimited will be
the premier “shoes” to outfit your whips with this summer.
“What y’all about to witness is Big Business Kid”
The entrepreneurial spirit has definitely rubbed off on Young Memphis, who’s been firmly planted in the game for over a decade. Never one to shy away from the booth, Memph-Man is also preparing his next dish. Still seeing the world through the lens of a dude from Marcy, he’s cheffin’ up some food for thought, reflective of the broader view he just got exposed to by touring the globe with Hov. Rest assure, he promises to give his fans a bellyful this time around, another chapter in his “Coming of Age” story. Memphis doesn’t hesitate to address the crop of “haters” that have been popping up with his name in their mouths lately. Stay tuned for the video clip where he speaks on his plans to silence them once and for all!
STAY TUNED FOR FULL INTERVIEW, PHOTOS AND VIDEO CLIP, COMING SOON!
“I don’t think you know how focused Young Memphis is”
Special Thanks to
rendition by Shareif Ziyadat
“Coke is still my sponsor
Heh, the Cola, yeah
Hova still gettin it in with soda
Diet, no sir, I ain’t lose no weight
Started from the crates now
I’m sittin on a whole case”
-Jay-Z, Kingdome Come
The night of February 7th bore witness to another historic moment for the ever-expanding Hip Hop genre. In conjunction with Fashion Week, Coca Cola merged forces with the C-E-O of the R-O-C, Mr. Shawn Carter aka Jay-Z to remix and relaunch Cherry Coke. The only thing being modeled this night though was the remodeled can, exclusively designed by the Rocawear design team, along with esteemed artists Charlie Becker, Dave White, Kid America Club and Shareif Ziyadat. Staying true to the original color-scheme of red and black, the new can is a fusion between an urban landscape, reflective of the Hip Hop influence that Jiggaman represents and the artistic flair of these word-renowned artists. Even the cherry has a distinct graffiti look to it.
rendition by Dave White
But the question remained, was the new look all about “style” with no “substance?” On the contraire. Once we took it to the “Black” Carpet and polled past fans of the Cherry Coke brand, they gave it a unanimous thumbs up once they cracked the can and sipped the “juice.”
rendition by Shareif Ziyadat
In addition to Cherry Coke, the slimmed down version of Cherry Coke Zero was also rolled out, much to the delight of the superthin models who were in the house that night.
As D-Nice manned the wheels of steels upstairs, Street Knowledge held down the Black carpet and mixed it up with celebs such as DJ Clue, Bentley Farnsworth, the incomparable Deborah Cox, Rich Hilfiger and his team, 106 & Park duo Terrence J & Rosci, Nik from America’s Next Top Model, Vanessa & Angela Simmons (Run’s lovely daughters), Nick Cannon, MTV veteran Sway, BK’s own “Super”
Zab Judah and Julito MCCullum from The Wire. Later on in the evening Fab, Diddy and Cuba Gooding Jr. joined the festivities to party hard with Jay-Z and company.
The venue was appropiately held in the same building that houses the Dia Art Foundation, a non-profit that is a staple in the visual arts community, renown for displaying monumental art exhibits. Add the Cherry Coke launch to that piece of history.
What more can be said about the marketing power of Sean “Jay-Z” Carter? Coming off the heels of touring the globe and slinging water to the world for the UN, resurrecting his recording career, burying Cristal, appearing in Hewlett Packard commercials, merging with Budweiser Select (co-brand director), and launching his “Jay-Z” blue-hued Yukon Denali, Jay-Z is being eagerly sought after for his corporate “Midas Touch.” Oh did we fail to mention that in addition to trailblazing the path for rappers to have their own footwear, he also juggles duties as President of Def Jam Records and part owner of the soon to be Brooklyn Nets. From Marcy to Madison Square. From slinging coke to getting it in with Coke. Coca Cola, that is. At this pace its fair to say, the Roc-a-Fella kingdom has truly come…Hooollllaaaaa
Special Thanks to