Fashion is a reflection of popular culture or vice versa depending on who you ask. So it should come as no surprise, with war and “global warming” on the public’s conscious, that fashion would integrate themselves with something as tragic as WAR. Iran and North Korea got you spooked out about their nuclear plans?
Never fret, now you can fear in style thanks to Gucci and Louis Vuitton. At the Luxury Show 2008 in Bucharest the designers debuted “blinged” out gas masks. The artist responsible for designing these masks shared his philosophy about the necessity of capitalizing off of FEAR. Check em him out:
“We are in a state of perpetual war — with ourselves and with the eco-system that sustains us. Perpetual war breeds perpetual fear. In the present context, this fear stems from our extreme desire for authenticity and manifests itself in our collectively insatiable culture of consumption. Deep down, we are afraid we may never be satisfied. An expanding archive of branded myths and icons feeds this fear. Designer Gas Masks is an attempt to visualize this state of mind. Because it is only by first acknowledging and then challenging fear that we will all be able to breathe a little easier.”
Well, with the puny dollar and the limp economy I’m sure the US will be a secondary market when it comes to who gets these first, so you’re gonna have to holla at your Gucci/Louie vendor to get the heads up (no pun intended) on when you can be strapping one of these bad boys on.
Editor’s Note: Cipha, don’t get gassed