Source: Variety
Grand Theft Auto IV is gearing up to smash sales of video games and to possibly make a dent in the movie box office. The game due to be released April 29 has been the buzz of blogs and websites for months and its release could possible effect movies and dvd releases the same week.
When “Grand Theft Auto IV” launches April 29, it’s expected to gross a record-breaking $400 million worldwide in its first week. That’s good news for the game biz, but daunting for execs in other sectors of the media industry.
“Videogames are a major source of competition for the disposable income of young males,” says Warner homevideo topper Ron Sanders, “and we avoid releasing big titles on (major videogame release) dates that appeal to young men unless there’s a specific demographic reason.”
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