In another example of what the next emerging music market will look like, Starbucks is partnering with iTunes to offer its customers free songs & videos via its 7,000 US locations. On a particular day, in this case Tuesday (the day new music is released) the companies will offer the Pick Of The Week, which will be an artist whose music can be accessed via iTunes by using a iTunes downloadable card which will be provided to customers.
“Pick of the Week provides an incredible way for Starbucks customers to discover great new music and videos for free on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “With the world’s largest online catalog of music and video there is truly something for everyone.
Even though no Hip Hop or R&B stars are included on the list as of yet, this is a great model of how mega-companies will cross promote in the future, so lets take note.