Media Conglomerate Announces New Ad Models To Corner Niche Markets

IAC\'s College Humor

This article should be of interest to anyone on the net who is looking to drum up some advertising for their site. Media conglomerate IAC (InterActiveCorp Inc.) is restructuring all of its internet ventures (Collegehumor.com, rushmoredrive.com, Match.com, VeryShortList.com) to cater to the niche demographic that the advertisers is seeking to reach. They are saying it is no longer sufficient to just run an ad but now the new model dictates that you have to be more interactive with the consumer and engage them into the ad. Creativity has become paramount as a way to reach niche consumers. IAC is hoping to set the trend in this new advertisement model, a trend which other aspiring sites need to pay close attention to.

“Now advertisers won’t even talk to you unless you have a great topline idea, something cool,” CollegeHumor co-founder and editor-in-chief Ricky Van Veen told Reuters. “They use the banners and the rest of the stuff to support the deal.”

Although IAC is acknowledging that a sagging economy has affected ad spending dollars, they are convinced that advertisers are still spending money to reach whatever particular niche they are targeting.
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