Study Group Releases New Info on Social Networking

Social Network ThinkTank

A very interesting finding was released by a Christian based study group (Barna Group) into the effects of social networking. While the results of their study may be up for debate this will become the benchmark from which they gauge who’s who and what’s what online. They got info on just about ever facet of social networking so it is worth the read, just keep in mind who funded the research and what their hidden intentions may be:

Blogging has not reached the “tipping point” towards becoming a mainstream activity (an emerging technology is often thought to “tip” toward majority use when the penetration reaches 20% or more of the population). Still, there are an estimated 16 million American adults who use their blog as a pulpit to broadcast their voice to the world. Blogs are most common among single adults, Northeast residents, homosexuals, those not registered to vote, and atheists and agnostics.

One other insight related to blogs is the sheer devotion many bloggers find in the pursuit, rarely letting their online journals grow dark. More than seven out of 10 people who have a blog update the online journal at least once a week…With more people than ever using high-speed connections, watching online videos has also become an important feature of the inter-connected digital world. Overall, one-quarter of computer users (26%) reported watching a video via the Internet in the previous seven days. This was twice as common as downloading music in the past week (13% of users).

Two of the activities examined were rarely undertaken by Americans. As yet, downloading movies is still a limited activity among computer users (just 2% in the past week). Also, just 4% of adults admitted to viewing pornography or adult content in the last week.

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