Chris Brown Crafts Doublemint Gum Jingle

Understand people that this is the new model to make money off of music. The traditonal way of profitting off of music is basically a wrap. I blogged about these type of deals awhile back when Madonna was getting ready to drop her album and she had deals such as this in place.

via Huff Post/WSJ
Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in “Forever,” Chris Brown’s top-10 hit. “Double your pleasure/double your fun,” the R&B singer croons in the chorus.

What listeners don’t know — and what Wm. Wrigley Jr. Co. planned to reveal Tuesday — is that the song is a commercial.

“Forever” is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s…


2 thoughts on “Chris Brown Crafts Doublemint Gum Jingle

  1. This is the apex of the downfall of American music culture. We now actually have commercials as pop songs. Your culture has been officailly been bought….. by gum.

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