Understand people that this is the new model to make money off of music. The traditonal way of profitting off of music is basically a wrap. I blogged about these type of deals awhile back when Madonna was getting ready to drop her album and she had deals such as this in place.
via Huff Post/WSJ
Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in “Forever,” Chris Brown’s top-10 hit. “Double your pleasure/double your fun,” the R&B singer croons in the chorus.
What listeners don’t know — and what Wm. Wrigley Jr. Co. planned to reveal Tuesday — is that the song is a commercial.
“Forever” is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s…