Amazon’s Secret Weapon In Digital Music War With Goliath iTunes

Let the war for our ears begin! The fact that these guys will be linking up with Myspace could definetly a formidable foe for the guys over at ITunes. This will definitely benefit the consumers at the end of the day.

via Huffington Post

NEW YORK (Fortune) — It was easy to scoff two years ago when word leaked out that Amazon was launching its own digital music service. The Seattle-based online retailer wasn’t just mulling an iTunes-like download store – it was supposedly drawing up plans for a branded iPod-like device.

But Amazon CEO Jeff Bezos had a much better plan for a digital music offering than his naysayers realized. Ten months after its debut, Amazon (AMZN, Fortune 500) has overtaken competitors like Wal-Mart (WMT, Fortune 500) and RealNetworks’ (RNWK) Rhapsody to become the second biggest online store after iTunes, according to market research firm NPD. Now two music industry sources tell Fortune that Amazon is talking to MySpace (NWS, Fortune 500) about becoming the social networking giant’s download store partner when it rolls out its highly anticipated joint venture with Universal, Warner Music and SonyBMG in September.

Read the full story here

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