Say what you want about Sean ‘Diddy’ Combs but his marketing genius gets better every year. He has taken his brand and brought it worldwide. This will sell like hotcakes during the holiday season.
Following up on the success of his Unforgivable by Sean John campaign, world renowned Sean Combs introduces his newest fragrance. With an emphasis on sophistication, the new scent is strong yet sexy, with elegance and simplicity, according to Combs. Not meaning to sound arrogant, the name is mainly inspired by the fact that every man is royal in his own way, respecting oneself and carrying oneself in a respectable manner makes any man king. The fragrance will be a Macy’s exclusive, expected to be a December 2008 release.