This sorta makes perfect sense. She is known for her sexiness so why not capitalize? Just can’t wait to see the print ads and commercials!
SYDNEY (Reuters) – Singer Janet Jackson’s “wardrobe malfunction” at the Superbowl made headlines four years ago when her bustier ripped. Now, she really wants people to see her underwear, and is launching her own lingerie line.
The Grammy-winning singer has joined forces with Sydney-based designer Bruno Schiavi to create Pleasure Principle, a lingerie line named after her 1987 global hit.
Schiavi, who founded the Jupi Corporation in 1996, has previously partnered with Australian singer Delta Goodrem and actress Priscilla Presley to create underwear lines.
Jackson, 42, said the collection would be lacy and sexy.
“You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white,” Jackson said in a statement. “It makes you feel incredible and offers variety as diverse as the women who will wear it.”
The brand’s first collection will debut in U.S. department stores in November with 14 bra styles and sizes ranging from 32A to 44G. The line also will be launched in Australia, Japan and Europe.