Well it seems the initial $10 million dollar plan to make Microsoft ‘cool again’ has not be a a big heat thus the ads are being yanked. Microsoft has their own expalnation for this but so far it has done more damage than make them seem in touch with todays youth market which is dominated by Apple. Read why we won’t see those wack ads anymore:
via Huffington Post
Microsoft spokesman Frank Shaw said the end of the Seinfeld ads was planned well in advance, and wasn’t coming in response to any criticism of the spots. “All along we said we were having a teaser campaign,” he said. “We’re getting ready to start the second phase. This was the plan all along.”
The news, broken this afternoon by Valleywag, comes just days after Microsoft aired the latest in the series of commercials, produced by Crispin Porter + Bogusky, featuring the two men in comic situations. The ads have been largely panned as a strained effort on the software giant’s part to not only promote Windows but also portray Microsoft as cool and in touch with regular consumers — basically, to counter the stodgy image painted in Apple’s “I’m a Mac, I’m a PC” ads.
Seinfeld, who reportedly received $10 million for his efforts, was a superstar in the 1990s with his hit show. Using him now, in 2008, only added to Microsoft’s image as being behind the times, critics said.
New Family – Jerry Seinfeld and Bill Gates Ad (Long Version)
10 thoughts on “Bill Gates & Seinfeld Ads Pulled, Quest to Be Cool A Flop?”
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If I were a shareholder, I would rather MS Inc. admit the ad campaign was a flop, rather than stating they spent $10,000,000 on a “Teaser” campaign. This shows Microsoft is still out of touch with human beings, and worse, doesn’t know how to handle its money.
After losing almost HALF it’s stock value, Apple stock is still 4 TIMES as much as monster Microsoft. Any other questions PC?
Jerry strikes again. I hope he didn’t write these flops and if you watch the long version they totally missed the best clips. Real disappointment! But, 10 Million from the 58 Billion Dollar Man is what we spend on a Starbucks latte.
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