Hyundai has always been known for their cheap but efficient cars with that bulletproof service and mileage warranty (yes I know way too much about Hyudais). In an effort to change their image from conservative and safe, Hyundai is entering the luxury market with the Genesis sedan and is enlisting T-Pain to help turn the Genesis into the next Chrysler 300 for the urban community.
As a publicity stunt, Hyundai has teamed up with Apple and T-Pain to create the Digital Genesis model which will be unveiled at events across the country, and will include music all from T-Pain’s next album “Thr33 Ringz.” These events will also include promo material such as iTunes cards redeemable for T-Pain music. The Digital Genesis will come packed with Apple gear including two Mac minis, Macbook Air, an iPod Touch, iPhone and two wireless keyboards that slide out of the rear of the front seats. This way all five people in your Genesis can be using their own computer at the same time. The normal version of the Genesis of course will not come with any Apple gear but is way less likely to get stolen.