via Daily News
WASHINGTON — New GOP party chief Michael Steele is promising an “off the hook” public relations blitz into “urban-suburban hip-hop settings” in hopes of wooing Latinos and African-Americans.
Steele, the first African-American Republican boss, is searching for Americans of all stripes to join his Grand Old Party. “We need to uptick our image with everyone, including one-armed midgets,” he joked.
Steele told the Washington Times that he aimed to revive the party by breaking out of the South and Southwest and to “reach beyond our comfort” zone to expand in Democratic strongholds like the Northeast and Midwest.
“We missed the mark in the past, which is why we are in the crapper now,” he said. “We had the White House, the Senate and the House and were not building a farm team over the last years.
He said he’s planning a massive advertising outreach online, on TV and on the radio that will “surprise everyone.”
“We need messengers to really capture that region – young, Hispanic, black, a cross section ,” he explained. “We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-suburban hip-hop settings.”
Last week at a GOP meeting in Virginia, Steele said “As a black, Roman Catholic conservative from Washington D.C. and Maryland, I know how to lose elections.” But now, Steele said, “I’m in the business of winning elections.”