ICE-T Joins LG Mobile Phones In Support of the VH1 SAVE THE MUSIC FOUNDATION AT NYC PUBLIC SCHOOL

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via HipHopPress

SAN DIEGO March 9, 2009 /PRNewswire/ — LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) officially kicked-off their year-long partnership with the VH1 Save The Music Foundation by presenting a check for $150,000 yesterday at a public school in New York City. Grammy Award winning rapper and star of Law and Order: SVU Ice-T spoke with students about the role music has played in his life. Grammy Award winning artist Chrisette Michele performed two songs, “Epiphany (I’m Leaving)” co-written by Ne-Yo and “Love Is You” co-written by John Legend. Executives from all organizations were present at the event, including Executive Director of the VH1 Save The Music Foundation Paul Cothran, and Senior Director of Marketing Communications for LG Mobile Phones Tim O’Brien.

LG Mobile Phones joined forces with the VH1 Save The Music Foundation for a one-year, multi-faceted partnership to promote the importance of music education. The partnership will include check presentations at public schools around the county and a national year-long advertising campaign – ‘Come Together’ – that was funded by LG Mobile Phones to raise awareness about music education and the positive impact it has on children’s lives.

“We are very excited to continue our partnership with the VH1 Save The Music Foundation because LG is passionate about the importance of music education,” said Tim O’Brien, senior director of marketing communications for LG Mobile Phones. “Together, we hope to continue to improve and restore music education in our public schools.”“Restoring music education in our public schools is an essential cause, and we applaud LG for its continued support of this worthy mission,” says Paul Cothran, executive director of the VH1 Save The Music Foundation. “It is important for people to recognize the central role music education has in a student’s life and our hope is to help raise awareness through this initiative with LG.” [More…] The performance and presentation were held at the City College Academy of the Arts, a New York public school supported by the VH1 Save The Music initiative. A string ensemble from the school performed for the executives, Ice-T, Chrisette Michele and 300 of their fellow students. The group’s instruments were all donated by the VH1 Save The Music Foundation in 2006. Ice-T spoke and Chrisette Michele performed two songs for the assembled students. LG also debuted their TV spot showcasing real life students who have benefited from the Foundation.

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