Diddy addressing the CORE DJ’s at their retreat last weekend in Atlanta. His marketing is brilliant. Here he speaks of the importance of the DJ and their power in the game. He also hints at the rumored partnership between him and Akon which will make Red Cafe a BAD BOY/KONVICT.
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STREET KNOWLEDGE 
Say what you want about Diddy, that man knows what he’s doing. He’s a GENIUS! Someone still needs to explain the decision to sign Cassie, though.