Calvin Klein drops ‘threesome ad’ in NYC

Desperate attempt at publicity for a dying brand? Old head designer Calvin Klein goes the way of American Apparel and Abercrombie & Fitch with their new ‘threesome’ billboard campaign.

It seems billboards like this are now commonplace in NYC and have even caused multi-million dollar lawsuits in its wake.

More below:

Picture 129

via CBS 2 NY

It’s hard to offend a New Yorker with an advertisement, but that’s not to say that people won’t keep trying.

The latest racy billboard hoping to shock people is in SoHo, and it features three partially clothed models in a sexually suggestive situation.

A billboard is supposed to catch your eye, and in this instance, consider that mission accomplished.

“It’s just completely out there,” one mother said. “I don’t want the kids to see it.”

“I think it’s telling people it’s okay to do that, and it’s kind of gross,” Aleasha Stephens, a tourist from Houston, says.

Photography teacher Laura Friesen snapped a photo of it, and plans to discuss it with her students in Denver.

“I took a photo to show it’s shocking, but it can also be on a billboard in NY, and this is what can be in New York,” Friesen said.

The billboard uses sex to sell Calvin Klein jeans, and it is not the first time – and that’s why some people just shrug it off.

“I don’t care about sexual ads,” Maria Mojena, a Boston resident visiting New York City, said. “They don’t offend me or provoke me in any way.”

Barbara Lippert is Ad Critic for Adweek Media Magazine, and says the billboard seems like a desperate act for Calvin Klein.

“I think he really wants to get back into the ballpark because he doesn’t seem relevant anymore,” Lippert says.

“The worst thing would be to get no attention at all,” Lippert says. “So if you need to throw in another two or three dudes to get that attention so people will say, ‘what’ and really give it a second look, he’ll do that.”

“Any publicity is good publicity, and people are talking about it, and that’s all he wants,” Stephens says.

Asked about the message in the ad, a Calvin Klein spokesman said the “intention was to create a very sexy campaign that speaks to our targeted demographic.”

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