Will we see Tupac’s greatest hits now hocking cars? 18 million was probably a bargain for this historic catalog.
Music publisher EverGreen, which owns the catalogs of 2 Live Crew, Third Eye Blind, MC Hammer, Tupac Shakur and others, has signed a deal with WIDEawake, the Canada-based development company that acquired the assets of Death Row Records earlier this year, to be the worldwide administrative company of the legendary rap label. As part of a long-term arrangement, EverGreen will administer and handle licensing for all of the compositions and master recordings in the Death Row catalog, as well as the processing of all mechanical and performance royalties in the catalog.
“After purchasing the Death Row catalog in January, WIDEawake began looking for a partner to help monetize their rights,” David Schulhof, co-CEO of EverGreen, tells Billboard.com. “We already had a relationship through the estate of Tupac Shakur; WIDEawake was looking for an exclusive boutique company to help focus on licensing in the film, television, video game and ad world; and because we own the catalogs of Tupac and 2 Live Crew and Teddy Riley and others, they knew we already had experience in the genre. So, it just felt like the obvious choice for them to partner up with us for Death Row.”
With the new joint venture, WIDEawake extends EverGreen’s rights to market, promote and collect royalties on all the copyrights and master recordings in the Death Row catalog, including more than 10,000 released and unreleased songs by such artists as Tupac, Dr. Dre, Snoop Dogg and Tha Dogg Pound, Kurupt, Daz Dillinger and Nate Dogg, to list a few. It also includes never-before released albums by Crooked I, Lisa “Left Eye” Lopes, RBX, The Lady of Rage, Warren G, K-Solo, Danny Boy and DJ Quick, among others.