via Garr Posteous
On their website they touch on who their target is: “In Singapore, the bright and vibrant Americana décor has made our restaurants the favourite meeting place for young people, including college students and working professionals.” OK, so it’s not families or young children (I guess), but this ad is still insulting to teens and young professionals.
Where’s the respect for your customer? Even putting the objectification of the woman in the ad aside, this ad is poor simply because it’s so, well, stupid. It’s too easy and too old; it’s not clever. Is this Burger King? Really? Who on earth at Burger King thought this would be a good idea? Unless… if the goal was to make an ad so utterly stupid and bad that everyone will talk about it. If so, well done. I guess I just do not understand the BK brand (or I do not understand their market). Are they saying that since our food is so unremarkable, let us change the conversation away to anything but the actual product?