The F.I.R.M Launch/Music Fest Weekend

THE F.I.R.M Launch Weekend and Music Conference started on Wednesday but there are still more events ahead. If you are in the Atlanta area Don’t Miss It!


Click HERE to Register Online NOW!


On Wednesday, July 15th, 2009, The F.I.R.M. launched its groundbreaking music festival and empower others on the importance of “Taking Ownership of Ourselves.” It will be a powerful movement focused on practical education, providing real opportunities in the music industry, while helping artists reach their maximum potential. This five-day launch will include; Writing Sessions- Live in the Studio, The Kick Off Party, Live Radio, a Pop/R&B/Gospel Showcase, Producer’s Swap Meet, Panel Discussions, The Official F.I.R.M. Launch Party, Tweet & Eat Picnic, and The Premiere A&R Showcase.


Wayne Williams-Jive Records,
Kim Smith- Rowdy Records (Dallas Austin),
T Mah- Konvict Records,
Serge- Atlantic Records,
Dub G- UGK Records,
Cappriccieo Scates – SESAC,
Askia Fountain – Compound (Ne yo),
Kawan “KP” Prather- Def Jam Records,
Mike Jackson- EMI Music Publishing,
Ray Daniels- Universal/ Motown Records,
Lamont Norris- Universal/ Motown,
Brian Miller- Artist Factory,
Torrence Scott- J Pat Records (Usher),
Kna nook- Collipark Music,
Sal- Disturbing Tha Peace,
Khao Cates – Producer (R. Kelly, T.I., Ruben Studdard, Lil G, Snoop, Ludacris, Pharrell),
Nitti Beats- Producer (Yung Joc, Young Dro, T.I., Plies, Juvenile, Jermaine Dupri),
No ID- G.O.O.D. Music (Kanye, Jay Z, Common, Usher, Jermaine Dupri, Alicia Keys), and TJ Chapman- TJ DJs.

SCHEDULE INCLUDES: Friday, July 17, 2009 In conjunction with and Hosted by Strong Arm Management
–(6:00 – 9:00 PM) Record Breakers @ 595 North- The mission of Record Breakers is to expose and break new music in a competitive environment with tastemakers, record professionals and the general public.
–(9:00 – 11:00 PM) Producers Swap Meet vs. Atl Beat Battles Producers Beat Battle
–(11:00 PM – 2:00AM) Hip Hop Showcase

Saturday, July 18, 2009
–(11:00 AM – 7:00 PM) Panel Discussion: “Taking Ownership of Ourselves” @ Spring4th Center – This event will give songwriters, producers, artists and other aspiring music business professionals an opportunity to receive quality career direction. The panels are as follows: Songwriter Panel, Producer Panel, DJ/A&R Panel, & Legal/Artist Panel.
–(8:00 PM – 2:00 AM) The F.I.R.M. Launch Location @ 595 North – The official launch party, partnered with Makin’ It Magazine. This will include a full roster of celebrity guests and music industry executives.

Sunday, July 19, 2009

–(11:00 AM – 3:00 PM) Green Hitz Tweet & Eat Picnic @ Coan Park – This is The F.I.R.M.’s opportunity to give back to event participants in a relaxed outdoor setting.


The F.I.R.M.’s mission is to provide new programs and initiatives to help raise the quality of music and music education. The company is founded by Kevin Shine, A& R Consultant to Wayne Williams, the tenured Senior Vice President of A&R for Jive Records. The F.I.R.M. has emerged during a pivotal era for music, not just in the Atlanta community, but worldwide. The goals of The F.I.R.M. is to provide a resource for A&R Development, exposure to Writers and Artists, and education of the music industry and the rules of today. The F.I.R.M. will generate interest and recognition through events and educational forums and position the company as a local and national resource for exceptional talent, consulting, education and rewarding music business opportunities.

Kevin Shine is a proven music industry executive with 15 years of experience in various capacities, including both A&R and management. Kevin moved from Chicago and recognized a need in Atlanta’s music community. There are limited programs for artists to gain knowledge and development in the music business. While creating opportunities for his highly anticipated songwriting team, Galaxy, he developed strong alliances with many industry executives and artists. In addition to this, Kevin began to mentor students from MEISA (The Music and Entertainment Industry Student Association) at Georgia State University, while establishing a wide range of programs to support the companies mission. Adding another notch to his belt with the creation of The F.I.R .M., Kevin has been passed the torch and will run to endeavor that this industry of music will continue to grow as we educate the next group of industry professionals, writers and artists of this era.

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