Marc Ecko Loses Ecko Brand, Company Sold to Pay Off Creditors

Source: Gawker/NY Post

Funny thing is I have seen many business shows where they have interviewed him on his brilliant business acumen. Anyway here is the story on his fall from grace in the business world:

Picture 13

via Gawker

In one way, Marc Ecko‘s a role model: He started with style and a dream and made it to the top of pop fashion. In a more accurate way, Marc Ecko is a walking “What Not to Do” guide.

The NYP reports todaythat Ecko’s finally lost control of his own brand. He was forced to sell off a controlling stake in Ecko, middle America’s most familiar hip-pop fashion line in order to raise cash to pay off creditors. It’ll help the feeble brand hobble on, but it won’t behis.

This really makes his decision to build himselfa 280,000 square foot office with an in-house basketball court and spend 750k on a souvenir baseball and live in a huge Italian villa-style Jersey mansion appear a bit financially imprudent. But none of that was as bad as his decision to take what was once an actual cool, crediblehip hop clothing brand (I remember when it was “ECHO” with an “H,” yo), and turn it into something that took up entire Kids’ sections in middle American malls.


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