Rappers have made the same mistake over and over, depending on a blog to cosign them! It’s great at first, being exposed to the masses, but there’s a problem with this microwave process!
The problem is, you may not be ready for the masses! To often I find hateful comments posted in the forums of these blog, which will turn the next person off who might have liked you had you been introduced to them organically! With Twitter, WordPress and Ning around, there is almost no excuse for an artist to not be engaging his audience! You need your own blog!
Don’t get me wrong! There’s nothing wrong with being featured on outside blogs but you should make sure they link back to your blog! Your fanbase will need a place to meet up, talk about you, get the latest info, SPREAD YOUR GOSPEL!
A great example of this is 50 Cents website, Thisis50.com! Most bloggers scour the internet looking for things to post. So posting in one central place makes more sense and saves the time of sending out annoying emails to bloggers who are not interested in getting them! Its the purest form of permission marketing there is! The bottom line is this, press can be great for an artist, but make sure you have a place to cultivate your movement, a haven for those who are your evangelist!
Building 1 fan a day takes time but it pays off. follow me @KNsocial and leave a comment, Id love to hear your thoughts on the subject!