[video] adidas Originals – Augmented Reality Shoes Teaser

via HypeBeast

adidas Originals has created a virtual (or augmented) 3D world, the adidas Originals Neighborhood, that will expand out of a real-world collection of sneakers – the adidas Originals Augmented Reality Game Pack. The environment is a virtual recreation of the Neighborhood setting which is the backdrop of the brand’s 2010 Celebrate Originality advertising campaign. The special sneaker pack will be available from January 2010 onwards and will allow fans to go inside the Neighborhood to discover the streets where true adidas originality lives.

FULL STORY HERE…

One thought on “[video] adidas Originals – Augmented Reality Shoes Teaser

  1. Pingback: Anonymous

Sound Off!!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s