American Apparel Launches ‘Best Butt in the World’ Contest

I have died and gone to heaven. American Apparel has launched a contest looking for the best ‘Bottom in the world’. Full contest review below:

We’re looking for a brand new bum (the best in the world!) to be the new “face” for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online. Send in a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs for consideration and vote for your personal favorites.

You must be 18 years of age or older to enter. Submit your photo(s) between January 28, 2010, and February 21, 2010. Two winners – selected by American Apparel judges – will be eligible to be our next butt model. The top ten contestants, as voted on by the public, will receive a grab bag of American Apparel items valued at $300

Click here to enter the contest:

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