[pics] IKEA promotes furniture with ‘Subway Display’ in Paris

Source: Freshome
I think this is a very clever campaign but never would work here in NYC.

ikea paris

via Freshome

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. Full Story Here…

ikea subway

ikea campaign

ikea design
ikea paris2 IKEA Subway Display in Paris : An Insane Idea or A  Genius Promotion Campaign?

ikea paris IKEA Subway Display in Paris : An Insane Idea or A  Genius Promotion Campaign?

2 thoughts on “[pics] IKEA promotes furniture with ‘Subway Display’ in Paris

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