Knicks tell Lebron Come and Make a ‘Billion Dollars’

Easier said than done but they definitely have a strong case.

via Forbes

The Knicks just finished pitching LeBron James. Their main selling point: You could make a billion dollars playing in New York. You can’t earn anything close to that anywhere else.

To make the case, they commissioned a study from marketing consultant Interbrand (See the powerpoint below–hit “full screen” to view.) that says LeBron could earn close to $1 billion over his lifetime in salary and endorsements if he makes Madison Square Garden his permanent home–their high-end estimate sees him earning as much as $2 billion. That outshines the estimated $700 million he’d likely earn in Cleveland, the $690 million in Chicago, and $600 million in Miami.

To come up with the numbers for the Knicks, Interbrand says it ran through 50,000 computer models of a potential LeBron career, using more than 200 variables like individual performance, fan demographics and championships. The report is light on the details of its methodology, but comes to this conclusion: LeBron has a 50% chance of earning at least $1 billion in New York. In Cleveland and Chicago the odds fall to 1%. The study put a 0% chance of LeBron making $1 billion playing for Miami.

FULL STORY HERE…

One thought on “Knicks tell Lebron Come and Make a ‘Billion Dollars’

  1. Very well written article and a great blog you got over here! With Amare going to the Knicks there is obviously a much better chance for Lebron to go there but I still don’t think it would be championship calibre. I think it is foolish for the Knicks to take on Amare if they want to win an NBA championship. He is obviously very talented but I think that there are a lot of flaws in his game that won’t allow his team to translate to an NBA championship. Also, you think you could check out my blog cuz I really want to know what you think. http://chrisross91.wordpress.com/2010/07/02/take-a-stupid-pill-sign-amare/

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