End Of an Era: Panasonic Kills Off Technics Turntables

First they announced the walkman, now the turntable. I was surprised that they were still making walkmen, but this right here is truly the end of an era. I guess Fatbeats was the precursor to this more info below:

via Gizmodo

If you’ve ever been a DJ, known a DJ, or listened to a DJ, there’s a good chance you’re familiar with Technics. Panasonic’s analog turntables are legend among scratchers and spinners. And now they’re gone.

Panny made the announcement that they’d cease Technic sproduction because of “a decline in demand for these analog products and also the growing difficulty of procuring key analog components necessary to sustain production.” In a word: obsolescence.

3.5 million SL-1200 turntables sold since 1972. Countless audio mixers and stereo headphones that also bear the Technics name. But with sales of analog decks being just 5% of what they were 10 years ago, Panasonic’s finally pulled the plug on a classic.


One thought on “End Of an Era: Panasonic Kills Off Technics Turntables

  1. I’m shocked and amazed that it’s come to this. With the amount of units Rane are knocking out of their excellent Serato Scratch Live product you’d think that there would still be a queue of DJs buying Technics turntables. I guess its testament to their original build quality that there are so many of these heavy slabs of engineering from the 80s still around and still usable.
    Oh well, better start getting used to the Vestax then…

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