Levi’s CEO says “Don’t wash your blue jeans…”

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I never washed my denim jeans, always took them to the dry cleaners.

via CBS SF

LAGUNA NIGUEL, CALIF. (CBS SF) — You know that feeling of sliding on jeans fresh out of the dryer.
What if you could avoid the tummy sucking hassle of squeezing into a pair of jeans by never washing them again?
In a move to promote sustainable practices, Levi Strauss & Co’s CEO Chip Bergh said that’s exactly what jean owners should do.

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