As states in the U.S and countries abroad begin to loosen laws against recreational and medicinal use, its only right that the Marley children get a hand in on this soon to be multi-billion dollar market rising across the globe.
SEATTLE (Reuters) – The family of Reggae icon Bob Marley and a Seattle-based private equity firm on Tuesday said they are launching the first global cannabis brand with marijuana products sold under a name long tied to a plant he lovingly called “the herb”.
The brand, dubbed Marley Natural, marks the first time the family’s name would adorn packages of cannabis products ranging from strains similar to those Bob might have smoked in his homeland Jamaica to concentrates, oils and infused lotions sold in countries and U.S. states that have taken steps to decriminalize and legalize pot use and sales.
Marley, credited with helping to spread Jamaican music to a world-wide audience with hits like “No Woman, No Cry”, and “I Shot the Sheriff,” died of cancer in 1981 at the age of 36.
“He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity,” Cedella Marley, Bob’s daughter, said in a statement announcing the deal.
The agreement came weeks after two U.S. states voted to legalize marijuana for recreational use in systems that would usher in retail shops similar to those already operating in Colorado and Washington state.