MJ Drops the 23rd Edition of His Air Jordans

To all my sneaker fanatics the 23rd edition of possibly the world’s most famous sneaker, the Air Jordan is being prepped for release on the 25th of January.  This shoe is said to be the most innovative sneaker on the planet, as close to a “green” shoe as you can get.  The first color scheme will be white, titanium and university blue and there will only be 23 pairs sent to the top 23 Jordan accounts amounted to a total of 529 pairs in production priced at $230.  Outside of the states only 529 pair will be produced officially making this the most coveted, exclusive collective pair of J’s you can even get your paws on.  There will be many more versions of the AJXX3 debuting at a later date, possibly carrying the brand through the rest of the year.   


 These joints will be dropping on February 16th in time for the 2008 NBA All Star Game


Memph Bleek Is…Focused Man!

memph Bleek Is…Focused Man!

“Mind Right, Money Right…”

Diversifying your business has become a staple in the world of Hip Hop. With moguls
like Sean Combs and Sean Carter branching off to become branding machines for multi-national corporations, its no longer acceptable to just be a “rapper.” Roc-a-Fella recording artist Memphis Bleek definitely got the memo and he understands the bigger picture that Hip Hop is painting. Fresh off a global excursion with Jay-Z, M-Easy is charting out new territory, while still focusing on the charts and the art that got him here. Partnering with NJ automotive behemoth Installations Unlimited, Memph is throwing his fitted into the car business. Specializing in detailing and upgrades, this “Car Care Facility” is poised to
become the premier destination to “Pimp Your Ride.” And for those riders looking to
“Throw Some D’s” on their whip, if your tires aren’t hugging some Mayas then you’re
not sitting on fire. These rims, exclusively distributed by Installations Unlimited will be
the premier “shoes” to outfit your whips with this summer.

“What y’all about to witness is Big Business Kid”


Black Maya 1maya chrome wheels1Black Maya 2Chrome Maya 2Black Maya 3Chrome Maya 3

The entrepreneurial spirit has definitely rubbed off on Young Memphis, who’s been firmly planted in the game for over a decade. Never one to shy away from the booth, Memph-Man is also preparing his next dish. Still seeing the world through the lens of a dude from Marcy, he’s cheffin’ up some food for thought, reflective of the broader view he just got exposed to by touring the globe with Hov. Rest assure, he promises to give his fans a bellyful this time around, another chapter in his “Coming of Age” story. Memphis doesn’t hesitate to address the crop of “haters” that have been popping up with his name in their mouths lately. Stay tuned for the video clip where he speaks on his plans to silence them once and for all!

memph Bleek Is…Focused Man!2


“I don’t think you know how focused Young Memphis is”


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rendition by Shareif Ziyadat

“Coke is still my sponsor
Heh, the Cola, yeah
Hova still gettin it in with soda
Diet, no sir, I ain’t lose no weight
Started from the crates now
I’m sittin on a whole case”

-Jay-Z, Kingdome Come

The night of February 7th bore witness to another historic moment for the ever-expanding Hip Hop genre. In conjunction with Fashion Week, Coca Cola merged forces with the C-E-O of the R-O-C, Mr. Shawn Carter aka Jay-Z to remix and relaunch Cherry Coke. The only thing being modeled this night though was the remodeled can, exclusively designed by the Rocawear design team, along with esteemed artists Charlie Becker, Dave White, Kid America Club and Shareif Ziyadat. Staying true to the original color-scheme of red and black, the new can is a fusion between an urban landscape, reflective of the Hip Hop influence that Jiggaman represents and the artistic flair of these word-renowned artists. Even the cherry has a distinct graffiti look to it.

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rendition by Dave White

But the question remained, was the new look all about “style” with no “substance?” On the contraire. Once we took it to the “Black” Carpet and polled past fans of the Cherry Coke brand, they gave it a unanimous thumbs up once they cracked the can and sipped the “juice.”

rendition by Shareif Ziyadat

In addition to Cherry Coke, the slimmed down version of Cherry Coke Zero was also rolled out, much to the delight of the superthin models who were in the house that night.

As D-Nice manned the wheels of steels upstairs, Street Knowledge held down the Black carpet and mixed it up with celebs such as DJ Clue, Bentley Farnsworth, the incomparable Deborah Cox, Rich Hilfiger and his team, 106 & Park duo Terrence J & Rosci, Nik from America’s Next Top Model, Vanessa & Angela Simmons (Run’s lovely daughters), Nick Cannon, MTV veteran Sway, BK’s own “Super”
Zab Judah and Julito MCCullum from The Wire. Later on in the evening Fab, Diddy and Cuba Gooding Jr. joined the festivities to party hard with Jay-Z and company.

dj cluebentley fonzniktopmodel1.jpgthe simmons sisters

The venue was appropiately held in the same building that houses the Dia Art Foundation, a non-profit that is a staple in the visual arts community, renown for displaying monumental art exhibits. Add the Cherry Coke launch to that piece of history.


cuba & friends


Rich Hilfiger & Co

Editors note:
What more can be said about the marketing power of Sean “Jay-Z” Carter? Coming off the heels of touring the globe and slinging water to the world for the UN, resurrecting his recording career, burying Cristal, appearing in Hewlett Packard commercials, merging with Budweiser Select (co-brand director), and launching his “Jay-Z” blue-hued Yukon Denali, Jay-Z is being eagerly sought after for his corporate “Midas Touch.” Oh did we fail to mention that in addition to trailblazing the path for rappers to have their own footwear, he also juggles duties as President of Def Jam Records and part owner of the soon to be Brooklyn Nets. From Marcy to Madison Square. From slinging coke to getting it in with Coke. Coca Cola, that is. At this pace its fair to say, the Roc-a-Fella kingdom has truly come…Hooollllaaaaa


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