[video] EXCLUSIVE: Lonzo Ball Reveals His Big Baller Brand Signature Shoe

Currently the biggest story in the sports world. Lavar continues to be a disruptor in how things are done in professional sports.

After months of speculation, Big Baller Brand is officially putting to rest any remaining rumors about the company’s highly anticipated next move. Lonzo Ball will become the first player to have his own independently made signature shoe entering the NBA Draft. In the video above, Lonzo explains his decision.

Kanye West Coons for Fashion Elite, still Slammed By Fashion Week Creator

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This is what happens when you coon and buffoon and try and impress a group of people who will never like you no matter what you do.

via Rollingstone

Kanye West debuted his Adidas Originals collection last week in Manhattan, and the reviews have been decidedly mixed. But the rapper-designer’s harshest critic could be New York Fashion Week creator Fern Mallis. “I’m kind of over Kanye,” she recently told Page Six. “I mean, I’m not a fan of his music, and the attitude and the agenda is not my style.” Now West has responded to Mallis’ criticisms via Twitter – using a zen-like tone.
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[video] adidas Originals – Augmented Reality Shoes Teaser

via HypeBeast

adidas Originals has created a virtual (or augmented) 3D world, the adidas Originals Neighborhood, that will expand out of a real-world collection of sneakers – the adidas Originals Augmented Reality Game Pack. The environment is a virtual recreation of the Neighborhood setting which is the backdrop of the brand’s 2010 Celebrate Originality advertising campaign. The special sneaker pack will be available from January 2010 onwards and will allow fans to go inside the Neighborhood to discover the streets where true adidas originality lives.


Def Jam x adidas Originals 25th Anniversary Collection

via HypeBeast

With legendary record label Def Jam celebrating the quarter century mark later this year, adidas Originals are teaming up with the New York based label who has housed many of hip-hop’s finest acts to create a pretty strong collection of footwear and apparel. The in-line releases feature the obvious in the Superstar alongside familiar basketball highlights like the Forum Mid. However some other styles are also thrown into the mix like our favorite the Nizza as well as the Samba. Going further in-depth are artist collabos with Redman, Method Man, Young Jeezy and Ghostface Killah. The collection is slated for a 09-10 fall/winter release.


adidas x Def Jam x Ghostface Killah

adidas x Def Jam x Ghostface Killah

[video] adidas “March is a Brotherhood” Campaign

via Hypebeast

Coming off a year that featured three adidas teams in the Final Four, including eventual champion Kansas Jayhawks, adidas looks to take Brotherhood one-step further for the 2009 NCAA Tournament by bringing current NBA stars to the locker rooms of top-ranked college programs. Kevin Garnett, Dwight Howard, Tracy McGrady and Josh Smith are featured in four videos entitled “March is a Brotherhood”, sharing their admiration and respect for the college game. Although these players leaped the college ranks, they are now reflecting on the purity of the game and celebrating the NCAA basketball brotherhood. For the Tournament, adidas Basketball is also introducing the Mad Clima – a new court shoe designed to keep adidas’ elite schools lighter and cooler during crucial tournament play. The new design offers ClimaCool technology to keep players lighter and cooler during NCAA tournament play. The “March is a Brotherhood” program and product collection launches today via adidas Basketball.

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Sneaks of The Week: Asics, Adidas and Supra

via Blacren


For you track running, sprint lovin catz, here’s some Futuristic Prefontaine Steeze. Yes we chose supra once again, you thought the burgundy joints were fire?, the colorways this time around are Mega.


Folks are starting to hate Supra’s lack of  designs, but if you’ve created perfection the first time out why change it. The colorways the team at Supra come up with compliment the design of the shoes. Going for both substance and style is what they do best.
So folks try and appreciate the craftsmanship, you won’t find a top notch designed skate shoe like these for quite some time.


Adidas ObyO MT Boot Design by Kazuki available here
Asics and Patta Collaboration pack
Adidas: ObyO Track Top 01 Design by Kazuki
Supra: NS Spring 2009 Collection For More info contact info@blacren.com

Reebok’s Monopoly Reverse Jam Mids

Reebok and Parker Bros are debuting their mash-up of the Reverse Jam Mid Sneaker featuring the Monopoly theme. It is expected to be dropping sometime in late August and it should retail for $84.99 and as noted by the homies over at CORPORATE TAKEOVER where we first say these, Adidas acquired Reebok in 2005 for $3.8 Billion to challenge Nike’s monopoly on the game, no pun intended.

Adidas x Lemar & Dauley Streetball ’08 Shoe

Lemar & Dauley-Adidas Streetball-2008
Source : Prohiphop/Nicekicks

adidas REMIX has teamed up with one of New York’s freshest street wear brands to produce the Adidas x Lemar & Dauley Streetball ’08 shoe collection. The young, internationally recognized street fashion brand applies their visionary and experimental aesthetic to Adidas’ newest footwear silhouette, resulting in two bold and versatile shoes which will be introduced Tuesday April 15th 2008.

Full press release here…

New Balance A14 576 “Coffee Beans”

Source : Hypebeast

Although conceptually driven footwear has hit a low point over the last year, the New Balance A14 576 exemplifies the solid workings of what concepts can do for a sneaker. The 576 references an unlikely source of inspiration in coffee beans to create the colorway. The upper is comprised of hemp and cork with a printed insole and painted ‘N’ logo. Slated for a release in August of 2008.


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Sneaker Cult’s Temples of Worship


One of the most powerful sub-cultures in New York is the emerging sneaker scene.  Closely intertwined with the street wear scene the Cult of Sneaker Head’s worship in some of the most sacred shopping temples in New York, the Mecca of the Sneaker Cult.  Below we have linked you to New York magazine’s listing of some of these sacred temples.  You are now in the know.  CLICK HERE FOR LISTING