Atmos & New Balance Collabo for M576 Holograms

Lets see if kids camp outside of Atmos like they do up the block out front of House of Hoops in anticipation of these new releases.

via Hypebeast

Never one to shy away from a liberal design ethos, Japanese sneaker boutique atmos has been the benefactor of numerous collaborations over the years including many with Japanese-favorite New Balance. Despite a shift away from brighter styles over the past few seasons, atmos keeps things well… decidedly atmos with these upcoming M576 Holograms. With an upper done up in iridescent/holographic black patent leather, the whole shoe features many different colors with elements such as the logo, tongue tag, lace holes and midsole all done in different colors. The liner and insole also features a rainbow treatment with a rarely seen stylized New Balance logo on the heels. Available for pre-order with a release date set for September 11th.

Sneaker Cult’s Temples of Worship

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One of the most powerful sub-cultures in New York is the emerging sneaker scene.  Closely intertwined with the street wear scene the Cult of Sneaker Head’s worship in some of the most sacred shopping temples in New York, the Mecca of the Sneaker Cult.  Below we have linked you to New York magazine’s listing of some of these sacred temples.  You are now in the know.  CLICK HERE FOR LISTING