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CSI creator Anthony Zuiker is expanding the hugely popular CSI franchise to the web,mobile, and gaming platforms. This is an effort to engage viewers who have left en masse regular television for the web. I predict a CSI video game to be a top seller and for the franchise to spawn a movie.
The creator of the “CSI” franchise suggested a model, what he calls Cross Blending Storytelling, during a panel session Monday at the annual convention of the National Assn. of Broadcasters.
Zuiker said that viewing behavior has shifted. “I lost 8 million viewers on our premiere last season. Where are they? They’re on the Web,” he said. “People are consuming more and more content on the Web. … The broadcast model in terms of advertising is a little bit broken.”
Cross Blending Storytelling, he said, involves “launching a narrative from television to the Web to mobile to gaming and back to television
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