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Video Game authority IGN.com spoke to Lauren Wirtzer, Def Jam Interactive’s vice president of marketing and 4mm CEO Nicolas Perrett to get some incite into the video game. “There are not very many products out there that speak directly to the hip-hop consumer base,” said Wirtzer. “More than just a music game, this is a game that really incorporates all of the crucial elements of this lifestyle. It’s not just about music, it’s about swagger.” Continue reading