[video] E3 2009: Def Jam Rapstar First Look

After the bombardment of DJ Hero and Scratch the Ultimate DJ on the market comes the first Hip Hop karaoke game, Def Jam Rapstar where you can not only assume the character on the mic, but you can get your virtual rap star on and brand yourself. Hey, another cool way for outsiders to openly say n*gger without getting socked in the mouth, you gotta love Def Jam for their diversity though..lol!!

Eminem and Jay-Z got game

via USA Today

The upcoming DJ Hero video game just landed two heavy hitters as MCs: Jay-Z and Eminem.em_jay

Both rappers are bringing their music to the newest offshoot of Activision’s successful $2 billion Guitar Hero franchise. The game, played with a turntable-shaped controller, is due out this fall for PlayStation 3, PS2, Xbox 360 and Wii (no price or rating yet).

A special edition comes with the rappers’ new greatest-hits CDs, possibly including previously unreleased tracks, plus an advanced version of the controller, a DJ stand and metal traveling case. Jay-Z and Eminem will serve as consultants to Activision and the game’s developer, FreeStyleGames. Continue reading

Activision Announces DJ Hero

activision-dj-hero

via TheSmokingSection

It was inevitable. Activision, video game house of the world wide smash Guitar Hero has now added the turntable to their arsenal of “fake instruments.” DJ Hero is set to drop for the company’s Fall lineup.

  The company’s groundbreaking DJ Hero expands Guitar Hero’s signature social gaming to all-new consumers with the addition of diverse music genres including hip-hop, R&B, Motown, electronica and dance. Introducing an all-new innovative turntable controller, DJ Hero transforms players into DJs who rule the club scene by creating original mixes of popular songs and music from the world’s most exciting artists and DJs.

Initially I thought to myself, “Oh great. Now you’ll see celebs looking corny trying to scratch like JMJ.”

But I see a silver lining. With Guitar Hero, I came to realize that all the kids who played the game got an unintentional primer on Classic Rock, Punk, Metal and Grunge. With the turntablist game barely gasping for air and with the youth needing an injection of some Hip-Hop 101, I hope DJ Hero has the same results. When a twelve-year-old can build on Jimi Hendrix’s “Hey Joe” with his Pops after playing Guitar Hero. I can only hope the same for a Hip-Hop discussion.

‘DJ Hero’ Vs. ‘Scratch’ As Music Game-Makers Turn To Turntables

via Billboard

Just how important is the upcoming “DJ Hero” game to Activision Blizzard?dj-hero

So important that the videogame publisher tried to buy a rival game that was scheduled for release before “DJ Hero” hit stores. When that failed, Activision acquired the game’s developer in hopes of stalling the process.

At least that’s the claim made in a recently resolved lawsuit against Activision by Genius Products, the publisher of “Scratch—The Ultimate DJ.” In March, a Los Angeles County superior court judge ordered Activision to return to Genius the “Scratch” source code, which Activision had acquired earlier this year after buying 7 Digital, the company that was developing “Scratch” for Genius.

Until this drama unfolded, “Scratch” was merely a footnote in the music-game market. Genius Products is a DVD distribution company that’s never been involved in making a videogame before, and only a handful of press outlets have mentioned the pending “Scratch” game. Activision, meanwhile, has racked up more than $2 billion in sales from its “Guitar Hero” franchise alone and is one of the largest videogame publishers in the world.

But the David vs. Goliath tale drummed up all kinds of attention for the smaller game’s expected June release, which may have been what Genius Products intended all along. And the fact that Activision would walk into this mess speaks volumes about how crucial “DJ Hero” is to music gaming. Continue reading

[video] “Scratch: The Ultimate DJ” videogame trailer

via Woooha

If you are a gamer then you know all about the Rock Band vs. Guitar Hero wars. Well a new war is brewing now for the battle of the virtual DJ. In one corner is “Scratch: The Ultimate DJ” endorsed by turntable company NuMark and Beastie Boys DJ Mix Master Mike with a soundtrack featuring tracks from Kanye West, Run DMC to Black Eyed Peas.In the other corner is Activision’s DJ Hero which we hear won’t have much of an emphasis on hip-hop. We have more to come from DJ Hero but in the meantime check this brand new trailer for The Ultimate Dj from our friends at the Koalition.

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