The shifting tides of change continue to leave old forms of media washed up, and the remolding of the new digital media age is starting to take root and sprout all over the place. Of the many companies that are gearing up to lay claim to these unchartered waters, Amazon is poised to position itself at the top of the media hill.
After revolutionizing the world of online retail with its warehousing of books and music, Amazon is preparing to digitize its entire operation. They’ve already introduced the Kindle, an electronic book reader that plays MP3 and its compatible with Audible, an audio book retailer that Amazon acquired for $300 million that plays audio books. They are betting on consumers abandoning hard copy books in favor of e-books.