Hennessy Black Cognac Promotes w/Swizz Beats’ When I Step In the Club Video, Up/Down Dance Contest


via ProHipHop

Hennessy is launching a new cognac blend called Hennessy Black with the support of Swizz Beats and The JabbaWockeeZ.

The “limited launch” will hit “10 markets throughout the US including Arizona, Georgia, Illinois, Indiana, Louisiana, New York City, Ohio, Washington DC and Massachusetts”:

“The launch is being supported by traditional and non traditional advertising including out of home media and digital initiatives all communicating the key “Done Different” strapline….Hennessy Black has collaborated with an eclectic mix of performers on projects ranging from dance, music and video that reflect the premium mixability of the product. This includes a collaboration with…Swizz Beatz that resulted in an original song, “When I Step Into the Club”…”

“The JabbaWockeeZ of “America’s Best Dance Crew” fame will perform live at a star-studded black carpet launch event in New York City on May 5, where Swizz Beatz will join on stage to perform the original song for the first time.”

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