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Rock Band fans, it’s time for hip-hop upgrade. Yesterday (May 28) 4mm Games and Def Jam Interactive announced their collaborative project, Def Jam Rapstar, set for release sometime this winter.
Video Game authority IGN.com spoke to Lauren Wirtzer, Def Jam Interactive’s vice president of marketing and 4mm CEO Nicolas Perrett to get some incite into the video game. “There are not very many products out there that speak directly to the hip-hop consumer base,” said Wirtzer. “More than just a music game, this is a game that really incorporates all of the crucial elements of this lifestyle. It’s not just about music, it’s about swagger.” Continue reading
Jermaine Dupri has just announced the formation of TAG Records, a joint venture between Island Def Jam and Procter & Gamble’s TAG Body Spray. TAG Body Spray? Yeah, you know Dupri’s is Mr. Young, Fly & Fresh to Death so to assure that fresh smell why not form a label with a body spray company? There is no artist signed to this label as of yet but Dupri promises that they’ll get the biggest push of any artist to date. Mr. Dupri will be named president of this label. There will be a lot of cross branding, artist placement in commercials for the brand and different unique forms of exposure. It appears as if labels are taking note and following in the footsteps of recent joint mergers like Madonna’s brand with Live Nation, or their recent partnership with Jay-Z.
“Today, we make history in the music industry with TAG Records,” said Jermaine Dupri, president of TAG Records. “This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support – a first in the industry. I’m hand selecting and molding these artists to make history in hip hop.”
To read the full press release click HERE