Gucci Drops $200 3-D Glasses for Movie Theaters

I guess with the cost of watching 3-D movies the price for these are not too off.

via Upscale Swagger

The Gucci 3-D glasses feature “optically correct 6-base curved lenses with circular polarized technology,” optimal for Real D, the system in use by over half the movie theaters in the country. The Gucci 3-D glasses also “contain a high tech multi-layered mirrored coating which allows the wearer to view themselves in a mirror without distortion.
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IMAX Theaters Going Digital

IMAX Theaters

via Reuters/Hollywood Reporter

LOS ANGELES (Hollywood Reporter) – Imax Corp. is going digital.

The giant of the large-screen format is beginning one of the biggest initiatives in its 40-year history: switching from 70mm film to a digital system of projection.

Next month, the company will roll out the first three digital Imax installations with exhibitor AMC Entertainment — two in Washington and one in Baltimore. Three more will debut in August in Philadelphia. Imax expects to have digital systems deployed at 50 sites by year’s end, with the goal of converting its 296 owned or equipped theaters in 40 countries.

Imax believes that the digital offerings will prompt new installations and more studio films for release in Imax theaters.

“In 2006, we averaged about 35 new theater signings a year. In the last seven months, we signed 173 new theaters,” Imax co-chairman and co-CEO Rich Gelfond says. “That’s because of the launch of the digital product.”
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