LeBron James Reveals Ambitious Plan to Build Hollywood Empire: “Winning Is the First Thing That Matters”

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Basketball God Lebron “King’ James discusses his plans for Hollywood domination off the court and whether or not he has the golden touch when it comes to pushing his brand to new heights once his playing career is over.

This story first appeared in the Feb. 20 issue of The Hollywood Reporter magazine.

  • With $42 million a year in endorsements alone and 18.7 million Twitter followers, the NBA star — and most powerful brand in sports — opens up for the first time about his plan to convert his heat into a Hollywood empire: “I’m going to take full advantage of it while I can.”

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Exclusive: Custom Miami Heat New Era 59/50


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Exclusive: Miami Heat Custom New Era 59/50

Rock-N-Jocks heats up the holidays for you with this just release Miami Heat Custom New Era 59/50 fitted hat. This fitted is all black with the top of the bill in black and the bottom of the bill in red. The embroidered heat logo on the front of the hat is done in red, white, black and the top of the flame is in yellow. The back of the hat has the embroidered N.B.A. Hardwoods Classics logo in red and white. It is limited to only 30 total pieces. Be sure to put this one and many other new releases under the Christmas tree exclusively at www.rocknjocks.com