Pepsi kills soda at schools worldwide

PepsiCo Inc. said Tuesday it will remove full-calorie sweetened drinks from schools in more than 200 countries by 2012, marking the first such move by a major soft-drink producer.

PepsiCo announced its plan the same day first lady Michelle Obama urged major companies to put less fat, salt and sugar in foods and reduce marketing of unhealthy products to children. Pepsi, the world’s second-biggest soft-drink maker, and Coca-Cola Co., the biggest, adopted guidelines to stop selling sugary drinks in U.S. schools in 2006.

Continue reading

The Corporate Takeover of Organic Brands


via AlterNet

My first introduction to natural, organic and eco-friendly products stems back to the early ’90s, when I stumbled upon Burt’s Bees lip balm at an independently owned health food store in the heart of Westport, Kansas City, Mo.

Before the eyesore invasion of ’98, when Starbucks frothed its way into the neighborhood, leading to its ultimate demise, Westport was the kind of  ‘hood I still yearn for. It was saturated with historically preserved, hip and funky, mom-and-pop-type establishments, delivering their goods people to people.

I was surprised more recently when I saw Burt’s Bees products everywhere — in grocery stores, drug stores, corner bodegas and big-box stores like Target and Wal-Mart. I thought to myself, fantastic; the marketplace is working, and good for Burt. He has made his mark, and the demand for his products is on the rise.

Needless to say, I was shocked when I recently found out that Burt’s Bees is now owned by Clorox, a massive corporate company that has historically cared very little about the environment, but whose main industry is directly associated with harmful chemicals, some of which require warning labels for legal sale.

Clorox; yes, that’s right — the bleach company with an estimated revenue of $ 4.8 billion that employs nearly 7,600 workers (now bees) and sells products like Liquid-Plumr, Pine-Sol and Armor All, a far cry from the origins of Burt.

I now understood. The reason Burt’s Bees products were everywhere was precisely because they now had a powerful corporation in the driver’s seat, with big marketing budgets and existing distribution systems.

The story of Burt is a charming one gone bad. Burt Shavitz, a beekeeper in Dexter, Maine, lived an extremely humble life selling honey in pickle jars from the back of his pickup truck and resided in the wilderness inside a turkey coop without running water or electricity. Continue reading

E-40 Moves On From Fatburger, Microsoft Stocks


via HipHopDX

E-40 has been the center of controversy recently after a shooting following his Denver concert, but the Bay Area rapper also took some unlikely hits as the stock market crashed this past month.”40 Water” explained to the Los Angeles Times that he had some big loses in his Microsoft stock. “I was sitting there waiting for something, but it just didn’t unfold for me,” said E-40. “Apple, now that’s what I should have got.”

The Bay Ambassador, whose new album is titled The Ball Street Journal [click to read], explained he has been in the financial game for a while. “I first started messing with [stocks] in ’95 or ’96,” 40 said.
But even all this experience could not help the troubled rapper as not only his own personal stocks fell but he was also recently forced to close a Vallejo branch of his chain of restaurants, Fatburger. Continue reading

Video: T-Pain in new Pepsi ad and marketing campaign

via Woooha

T-Pain and Shaggy star in Pepsi’s new ad campaign as they remix the classic song “Kung-Fu Fighting” to Jamaican singer Tami Chynn’s vocals. Pepsi signed on T-Pain to help produce the song and lend his trademark top hat look to the campaign as well. The Pepsi Kung Fu Fighting website is now active where you can listen to the song and play games while the current TV spot is featured here. If you don’t get what Pepsi is trying to do with this campaign…you are not alone.