My first introduction to natural, organic and eco-friendly products stems back to the early ’90s, when I stumbled upon Burt’s Bees lip balm at an independently owned health food store in the heart of Westport, Kansas City, Mo.
Before the eyesore invasion of ’98, when Starbucks frothed its way into the neighborhood, leading to its ultimate demise, Westport was the kind of ‘hood I still yearn for. It was saturated with historically preserved, hip and funky, mom-and-pop-type establishments, delivering their goods people to people.
I was surprised more recently when I saw Burt’s Bees products everywhere — in grocery stores, drug stores, corner bodegas and big-box stores like Target and Wal-Mart. I thought to myself, fantastic; the marketplace is working, and good for Burt. He has made his mark, and the demand for his products is on the rise.
Needless to say, I was shocked when I recently found out that Burt’s Bees is now owned by Clorox, a massive corporate company that has historically cared very little about the environment, but whose main industry is directly associated with harmful chemicals, some of which require warning labels for legal sale.
Clorox; yes, that’s right — the bleach company with an estimated revenue of $ 4.8 billion that employs nearly 7,600 workers (now bees) and sells products like Liquid-Plumr, Pine-Sol and Armor All, a far cry from the origins of Burt.
I now understood. The reason Burt’s Bees products were everywhere was precisely because they now had a powerful corporation in the driver’s seat, with big marketing budgets and existing distribution systems.
The story of Burt is a charming one gone bad. Burt Shavitz, a beekeeper in Dexter, Maine, lived an extremely humble life selling honey in pickle jars from the back of his pickup truck and resided in the wilderness inside a turkey coop without running water or electricity. Continue reading